Senior Marketing Lead — Ecommerce (Supplements, Amazon + DTC)

About us

We're a growing supplement brand selling on Amazon and our own DTC store. The catalog is solid, the customers are real, and the demand is there. What we need now is one person to own marketing end to end and take it to the next level, instead of stitching together freelancers for every channel.

The role

You'll run marketing A to Z. That means strategy, execution, and the small team underneath it. You set the plan, you own the numbers, and you're accountable for revenue, not activity. This is a builder's seat for someone who has done it before and wants the autonomy to do it their way, with budget and trust behind them.

If you like hiding behind a layer of approvals, this isn't it. If you want to actually own growth and be measured on it, keep reading.

What you'll own

• Paid acquisition across Meta and other channels: strategy, creative direction, testing, and ROAS
• Amazon growth: PPC, listing and keyword optimization, A+ content, and organic rank
• Email and SMS lifecycle in Klaviyo: flows, campaigns, segmentation, and retention revenue
• Organic social strategy and the content calendar that feeds it
• SEO for the DTC store, from technical basics to content that ranks and converts
• Sales copy across listings, ads, emails, and landing pages
• Leading and growing a small marketing team, plus managing any agencies or contractors
• Reporting the metrics that matter (CTR, CVR, CAC, LTV, sales velocity) and acting on them

What we're looking for

• 4+ years in ecommerce marketing, with real ownership of growth, not just one channel
• Hands-on Amazon experience inside Seller Central, not theory
• A track record you can show us: specific brands, specific numbers, before and after
• Strong across paid social, email, SEO, and copy — most people are good at one or two, we need someone who's genuinely full-stack
• Copywriting that sells. If you can't write a hook, this role will expose that fast
• Experience leading people, or clear readiness to start
• Fluent, persuasive English (the copy depends on it)

Nice to have

• Background in supplements, health, or wellness
• Comfort with Shopify and the usual analytics stack
• A portfolio or case studies you're proud of