Google Ads Specialist

We are looking for a highly skilled and up-to-date Performance Marketing Specialist with strong expertise in paid advertising, conversion tracking, and AI-powered marketing workflows.

Job Requirements

•⁠ ⁠Proven experience managing and optimizing Meta Ads and Google Ads campaigns.

•⁠ ⁠Strong understanding of campaign strategy, optimization, audience targeting, retargeting, and performance analysis.

•⁠ ⁠Advanced knowledge of conversion tracking and attribution.

•⁠ ⁠Hands-on experience with Google Tag Manager (GTM) and Stape for server-side tracking implementations.

•⁠ ⁠Ability to set up, troubleshoot, and maintain accurate tracking for Meta Pixel, Google Ads, GA4, Conversions API (CAPI), and other analytics tools.

•⁠ ⁠Deep understanding of what should be tracked across the marketing funnel and how to ensure accurate reporting and attribution.

•⁠ ⁠Proficient in using AI tools such as Claude (and similar AI platforms) to improve productivity, marketing strategy, content creation, analysis, automation, and campaign optimization.

•⁠ ⁠Up to date with the latest digital marketing trends, platform updates, and AI advancements.

•⁠ ⁠Strong analytical and problem-solving skills with a data-driven approach to decision-making.

•⁠ ⁠Excellent communication skills and the ability to work collaboratively in a fast-paced environment.

Preferred Qualifications

•⁠ ⁠Experience working with multiple client accounts or within a digital marketing agency.

•⁠ ⁠Knowledge of CRM integrations, automation tools, and advanced analytics is an added advantage.

•⁠ ⁠Ability to identify tracking issues quickly and implement effective solutions with minimal supervision.

Responsibilities

• Plan, launch, manage, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns to achieve client KPIs and maximize ROAS.
• Develop paid media strategies based on business objectives, target audiences, and customer journeys.
• Monitor campaign performance daily and implement data-driven optimizations to improve conversions, CPA, CTR, and overall performance.
• Set up, configure, and maintain accurate conversion tracking using Google Tag Manager (GTM), GA4, Meta Pixel, Google Ads Conversion Tracking, Conversions API (CAPI), and server-side tracking with Stape.
• Audit and troubleshoot tracking issues across websites, landing pages, and marketing funnels to ensure reliable attribution and reporting.
• Analyze campaign data, user behavior, and attribution models to identify opportunities for growth and improved performance.
• Build and manage remarketing, lookalike, custom audience, and advanced audience segmentation strategies.
• Create dashboards and performance reports with actionable insights and recommendations for clients and internal teams.
• Collaborate with designers, developers, and account managers to ensure campaigns are implemented correctly and tracking is fully functional.
• Stay current with Meta, Google, GA4, GTM, AI, and privacy-related platform updates, implementing best practices proactively.
• Utilize AI tools such as Claude, ChatGPT, and other AI platforms to improve workflow efficiency, campaign analysis, creative ideation, reporting, and marketing automation.
• Conduct A/B testing on creatives, landing pages, audiences, bidding strategies, and campaign structures to continuously improve results.
• Ensure compliance with platform advertising policies, data privacy regulations, and tracking best practices.
• Support multiple client accounts simultaneously while maintaining high-quality campaign management and timely communication.
• Identify opportunities to improve marketing processes, automation, and overall digital advertising performance.