E-commerce Marketing Specialist

Overview

We are seeking a results-driven E-commerce Marketing Specialist to manage and optimize our online store’s growth across multiple channels. This role focuses on driving traffic, improving conversion rates, and increasing revenue through data-driven marketing strategies.

You will work closely with leadership, creatives, and operations to execute campaigns, analyze performance, and continuously improve the customer journey.

Key Responsibilities

1. Digital Marketing & Campaign Management

• Plan, execute, and optimize paid campaigns (Facebook/Instagram Ads, Google Ads, TikTok Ads, etc.)
• Manage email and SMS marketing campaigns (e.g., Klaviyo or similar platforms)
• Coordinate product launches, promotions, and seasonal campaigns

2. E-commerce Optimization

• Optimize product pages for conversions (copy, images, UX, offers)
• Improve site performance (landing pages, checkout flow, upsells)
• Conduct A/B testing to increase conversion rates

3. Analytics & Reporting

• Track and analyze KPIs (ROAS, CAC, AOV, conversion rate, LTV)
• Use tools like Google Analytics, Shopify analytics, and ad dashboards
• Provide weekly and monthly performance reports with actionable insights

4. Content & Branding Support

• Collaborate with designers and content creators for ads, creatives, and product visuals
• Ensure brand consistency across all platforms
• Support social media and influencer campaigns where needed

5. Customer Journey & Retention

• Improve email flows (welcome series, abandoned cart, post-purchase)
• Implement retention strategies (loyalty programs, repeat purchase campaigns)
• Monitor customer feedback and identify improvement areas

Requirements

Experience & Skills

• 2+ years of experience in e-commerce marketing (Shopify preferred)
• Proven track record in managing paid ads and email marketing
• Strong understanding of conversion rate optimization (CRO)
• Experience with tools such as:
• Shopify
• Klaviyo / Mailchimp
• Meta Ads Manager / Google Ads
• Google Analytics

Core Competencies

• Data-driven decision-making
• Strong analytical and problem-solving skills
• Attention to detail and execution
• Ability to manage multiple campaigns and priorities

Nice to Have

• Experience in influencer or affiliate marketing
• Basic knowledge of SEO for e-commerce
• Familiarity with creative testing frameworks
• Experience working with remote teams

KPIs / Success Metrics

• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Customer Acquisition Cost (CAC)
• Average Order Value (AOV)
• Revenue growth

Work Setup

• Remote (Full-time)
• Must have reliable internet and the ability to overlap with team hours if needed

Why Join Us

• Work with a growth-focused and collaborative team
• Opportunity to directly impact revenue and scaling efforts
• Room for growth, ownership, and innovation