【Job Responsibilities】

1. Content Creation and Optimization: Write high-quality, original SEO content (blogs, academy pages, product pages, etc.), covering areas such as cryptocurrency, DeFi, and Web3.

Based on search data and industry trends, identify trending topics, produce high-traffic content, and increase organic search volume.

2. Keyword and SEO Structure Optimization:

Conduct keyword research and content planning, and build a content matrix.

Optimize titles, meta descriptions, content structure, and internal links based on search intent to improve page indexing and ranking.

3. Regional SEO Support:

Identify regional hot keywords and output localized content. Support content creation in English and at least one other language (such as German, French, Spanish, Japanese, etc.), covering major European and American markets.

Collaborate with the localization team to track traffic performance in different language regions and drive multilingual search growth.

4. Hot Topic Response and Existing Content Optimization:

Tracking industry dynamics, search trends, and Google algorithm updates to quickly produce trending content.

Continuously optimize existing content to drive sustained traffic growth.

【Job Requirements】 Recruiting Department - HRBP

Work Experience: 1-3 years of SEO content creation or copywriting experience.

Content Skills: Excellent English or other less commonly spoken languages ​​writing and editing skills; able to independently produce logically clear and structurally sound content; possess sensitivity to topic selection and traffic awareness; experience with viral or high-traffic articles is preferred.

SEO Skills: Familiar with on-site SEO optimization (keyword research, content structure, internal linking strategies); proficient in tools such as Ahrefs and SEMrush; experience with content matrix or special topic planning is preferred.

Industry Knowledge: Familiar with concepts and trends such as cryptocurrency, blockchain, DeFi, NFT, and Web3; relevant industry work is preferred (please attach a portfolio).

Education Background: Journalism, English, Marketing, or related majors preferred.

Language Skills:

Required: Fluent in reading and writing English and other less commonly spoken languages; able to create professional content.

Key Bonus Points: Proficient in reading and writing a European language (such as German, French, Spanish, etc.) or other less commonly spoken languages; able to independently produce localized content. Working hours: Can work in UTC+8 time zone, adaptable to global team collaboration.