• Responsible for Baidu SEM advertising campaigns for the company's financial APP
• Implement keyword bidding based on company products, analyze user demographics, and develop corresponding advertising strategies.
• Develop creative images, videos, and copywriting targeting users, and regularly summarize the effectiveness of material delivery.
• Monitor and analyze account data, continuously optimize costs, and be responsible for ROI.
• Analyze competitor market campaign strategies, understand industry trends and traffic trends.

Job Requirements:

• Diploma/Degree in Marketing or equivalent
• At least 2 years of working experience in Google/Facebook/YouTube/TikTok advertising campaigns.
• Experience in Google adword is a must.
• Strong data monitoring and analysis skills.
• Strong learning ability, proactive work attitude and a high sense of responsibility.
• Proficiency in English and Chinese/Mandarin, able to communicate with all stakeholders