About Us

Flexiwork Services is a dynamic and forward-thinking digital marketing agency dedicated to delivering results-driven advertising solutions. We specialize in helping businesses reach their full potential through innovative strategies, targeted campaigns, and data-driven insights. We are seeking a skilled Meta Ads Specialist to join our growing team and help drive our clients' success across Facebook and Instagram.

As a Meta Ads Specialist at Flexiwork Services, you will be responsible for planning, executing, and optimizing Meta (Facebook and Instagram) ad campaigns. You'll play a key role in developing ad strategies, analyzing performance data, and creating campaigns that resonate with target audiences and align with our clients’ objectives.

Responsibilities:

• Campaign Management: Set up, monitor, and optimize Meta ad campaigns across Facebook and Instagram to meet KPIs.
• Strategy Development: Develop and implement strategic ad plans based on client goals, market research, and data insights.
• Audience Targeting: Utilize Meta’s audience insights and custom audience tools to reach and engage the right target groups.
• Creative Collaboration: Work with creative teams to develop engaging ad creatives and ad copy that align with campaign objectives.
• A/B Testing: Conduct ongoing A/B tests to optimize ad performance and identify high-performing variations.
• Performance Analysis: Monitor ad performance, analyze data, and generate actionable insights to improve ROI.
• Reporting: Provide clients and stakeholders with regular performance reports and insights into campaign progress and success.

How to Apply: Interested candidates are invited to send a resume and cover letter. Please include a portfolio of past Meta ad campaigns or case studies that showcase your skills and achievements in digital advertising.

• Experience: Proven experience managing Meta (Facebook/Instagram) ad campaigns.
• Certifications: Facebook Blueprint certification is a plus.
• Analytical Skills: Strong data analysis skills and the ability to interpret performance metrics and adjust campaigns accordingly.
• Technical Skills: Proficiency in Meta Ads Manager, Audience Insights, and Google Analytics.
• Communication Skills: Excellent verbal and written communication skills to convey data-driven insights and collaborate with clients and team members.
• Creative Eye: Ability to work with creative teams and provide feedback on ad creatives to enhance engagement.
• Attention to Detail: Meticulous with campaign tracking and reporting, ensuring accuracy and clarity in client communications.