1. Campaign Strategy & Execution

• Develop and implement marketing strategies, launch plans, and content calendars aligned with brand objectives
• Conceptualize campaigns for product launches, seasonal promos, and brand events
• Ensure all collaterals and assets are aligned with brand tone, target market, and positioning
• Supervise the execution of both online and offline marketing activations

2. Team Coordination & Cross-Department Alignment

• Act as brand representative across internal teams (Creatives, Ads, Video, PR, and Sales)
• Coordinate with Ads Department for campaign optimization and budget allocation
• Ensure Creatives and Video teams deliver on-brand materials on schedule

3. Performance Monitoring & Reporting

• Track key metrics such as engagement, reach, CTR, cost per lead, and conversions
• Analyze performance data and propose actionable insights to improve ROI
• Update the brand’s master tracker and present weekly summaries to the CSO/Director
• Identify top-performing materials and campaigns for replication or scaling

4. Market & Consumer Insight

• Research competitors, market trends, and audience behavior to inform brand strategy
• Recommend new product positioning or creative direction based on insights

5. Brand Consistency & Compliance

• Safeguard brand visual identity and communication guidelines
• Review all public-facing materials before release to ensure tone and accuracy
• Maintain brand documentation, content folders, and marketing archives

6. Budget & Resource Management

• Manage campaign budgets in coordination with the CSO
• Recommend cost-effective strategies without compromising impact

7. Event & Partnership Support

• Support on-ground activations, influencer partnerships, and PR executions
• Coordinate deliverables with PR and Events team for brand-related collaborations
• Evaluate post-event results and integrate learnings into future campaigns

Preferred Qualifications:

• Bachelor’s Degree in Marketing, Business, or related field
• Minimum 2 years experience in brand marketing or campaign strategy
• Excellent coordination, communication, and leadership skills
• Keen attention to detail, aesthetics, and brand storytelling