Requirements

• 3+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech.
• Proven hands-on experience running high-volume SMS campaigns and A/B tests.
• Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
• Experience working with telco dashboards, SMS platforms, or CRM tools.
• Familiarity with omnichannel approaches: SMS + Viber + email or push.
• Detail-oriented, proactive, and comfortable with performance reporting.

Key Responsibilities

• SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign calendar aligned with casino and sportsbook promotions.
• Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. bonus reminders, churn reactivation, inactivity nudges).
• Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new depositors, high churn risk) to drive tailored messaging.
• Copy Development – Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy.
• Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools.
• Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput, API triggers, and escalation protocols.
• Compliance & –

Salary Package (Specialist): 30,000.00 – 45,000.00