A Marketing Executive is responsible for developing and executing marketing strategies to promote a company's products or services. This role involves planning campaigns, conducting market research, managing digital and traditional marketing channels, analyzing data, and coordinating with cross-functional teams to achieve business goals.

• Develop and implement effective marketing campaigns
• Conduct market research to identify trends and customer needs
• Manage social media, email marketing, SEO/SEM, and other digital channels
• Coordinate with designers, content creators, and other stakeholders to produce marketing materials
• Track and analyze campaign performance, providing insights and reports
• Organize promotional events, product launches, and trade shows
• Manage the marketing budget and ensure cost-effective strategies
• Maintain and update customer databases and CRM systems

• Strong knowledge of digital marketing tools and platforms
• Excellent communication, organizational, and project management skills
• Ability to analyze data and market trends to inform strategy
• Creative thinking and attention to detail
• Knowledgeable on graphic design and video editing tools (e.g., Canva or Capcut).
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Attention to detail.
• Team player with collaborative skill.
• Having an active and creative social media profile (TikTok, IG etc.) is a plus.