Key Responsibilities:

1. Content Development

• Create and oversee high-quality content for blogs, newsletters, marketing communications, automation, and other communication channels.
• Ensure content aligns with brand tone, style, and messaging.

2. Campaign Management

• Plan and manage marketing campaigns across digital and traditional channels (e.g., social media, email, SEO, PPC, events).
• Monitor campaign performance, analyze data, and optimize strategies to meet KPIs.
• Coordinate with creative teams to develop engaging content and visuals.

3. Digital Marketing

• Oversee website content updates, ensuring SEO best practices are followed.
• Utilize analytics tools to track and report digital performance.

4. Relationship Building

• Liaise with vendors, agencies, affiliates, and third-party partners to execute campaigns.

5. Performance Analysis

• Measure ROI of campaigns and initiatives.
• Provide detailed reports to management with insights and recommendations for improvement.

6. Strategic Marketing

• Conduct market research to identify trends, target audiences, and competitive insights.
• Collaborate with cross-functional teams to ensure consistent messaging and branding.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in a marketing role, with a proven track record of successful campaigns.
• Proficiency in marketing tools and platforms (e.g., Google Ads, CRM systems, marketing automation
• software).
• Strong understanding of SEO, SEM, social media marketing, and content strategies.
• Exceptional written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Creativity, organizational skills, and attention to detail.

Preferred Skills:

• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
• Knowledge of video editing and production is a plus.