1. Content Strategy & Creation

• Develop monthly content calendars for all shops, scheduling posts, promotions, and campaigns.
• Create engaging, high-quality content (photos, videos, reels, stories, graphics) that reflects the brand’s voice and goals.
• Work under the direction and guidance of the Sales & Marketing Lead.

2. Brand Management

• Ensure brand consistency across all platforms—tone, style, design, and messaging.
• Help build and strengthen overall brand awareness and online visibility.

3. Audience & Community Engagement

• Respond to comments, messages, and mentions across social platforms.
• Build relationships with followers and maintain a positive community environment.

4. Campaign & Promotion Management

• Assist in planning, launching, and monitoring social media ad campaigns.
• Execute contests, giveaways, and promotional activities to boost engagement and follower growth.

5. Analytics & Reporting

• Track key metrics such as engagement, reach, impressions, and conversions.
• Prepare performance reports with insights and recommendations for improvement.

6. Trend Research & Adaptation

• Stay updated on social media trends, algorithm changes, and platform best practices.
• Adapt strategies to leverage trending content or new platform features.

7. Cross-Functional Collaboration

• Work closely with the Sales & Marketing team, Ship-Out Team, Offline Team, and Accounts Manager for aligned campaigns.
• Identify and collaborate with influencers and brand ambassadors to promote products.

8. Customer & Market Insights

• Gather feedback through social interactions to understand customer preferences.Adjust content and targeting strategies to appeal to specific audience segments.