Job Title: Social Media Marketing Officer (TikTok & Facebook)

Location: Full Remote

Type: Full-time

Overview

We are seeking a skilled Social Media Marketing Officer with strong expertise in TikTok and solid experience in Facebook marketing. This role is responsible for planning and executing campaigns, producing trend-driven content, and driving growth through both paid and organic strategies across TikTok and Facebook.

Responsibilities

• Develop and manage paid and organic campaigns across TikTok and Facebook, ensuring strategies align with growth and engagement goals.
• Create, test, and optimize content, hooks, and creatives tailored for short-form, trend-led formats (TikTok, Facebook Reels, Stories).
• Oversee content calendars and ensure consistent posting, engagement, and community growth across both platforms.
• Monitor and analyze performance data (TikTok Analytics, Meta Insights, Google Analytics) to extract insights and refine strategies.
• Report campaign results to stakeholders and recommend actions to maximize ROI and platform impact.
• Stay up-to-date on the latest trends, algorithms, and best practices for TikTok and Facebook to keep campaigns competitive and relevant.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2+ years of experience in social media marketing, with strong expertise in TikTok and proven experience on Facebook.
• Demonstrated success running paid campaigns across platforms.
• Strong portfolio highlighting TikTok and Facebook campaigns.
• Excellent English communication skills (written & verbal).
• Experience with international clients/time zones is a plus.

Technical Skills:

Proficiency in TikTok Ads Manager with hands-on experience in:

• Spark Ads
• GMV Max campaigns
• Auction Ads

Familiarity with Facebook Ads Manager and campaign types including:

• Conversion Ads
• Engagement Ads
• Lead Ads

• Strong understanding of analytics tools (TikTok Analytics, Meta Insights, Google Analytics).
• Competence in content creation tools (CapCut, Canva, Adobe Creative Suite)

Nice to Have:

• Experience managing affiliate and creator partnerships for TikTok and Facebook.
• Strong network of creators/affiliates.
• Background in scaling both organic and paid campaigns.
• Video-first creative strategy experience.