JOB SUMMARY 

The Brand Manager is responsible in growing NELTEX business by Creating & Implementing a NELTEX BRAND PLAN that will strengthen preference for NELTEX BRANDS within a defined target market; supportive to NELTEX Medium to Long Term Plans.

Directly reports to the Vice-President of Sales & Marketing and is an Executive level position. Assumes an active part in the achievement of the Company's key business objectives.

MAJOR RESPONSIBILITIES

• To Create & Lead in the implementation of the Medium to Long Term NELTEX BRAND PLAN. Sets the Annual Brand Strategy (Quality & Reach) for NELTEX BRANDS supportive of medium to long terms goals aligned to the NELTEX MID TERM & LONG TERM PLANS.
• Monitors the sales performance of competitors, maintains awareness of sales trends and new product lines in the market to ensure that NELTEX maintains its competitive position in the market.
• Develops weekly/monthly and annual targets for the department, examining growth opportunities, enabling improvements, product mix development, and taking responsibility for the department’s performance against targets.
• Ensures the deployment of QUALIFIED Brand Professionals that have the appropriate ATTITUDES, KNOWLEDGE & SKILLS to support the Brand Department towards the achievement of its goals. .

• At least a Bachelor’s/College Degree in Marketing, Business Studies, Business Administration/Management or equivalent
• At least five (5) years related experience in the same or similar capacity gained in a manufacturing or medium-sized company handling similar sales team set-up