Market Development Representative

₱15-20K [Monthly]

Bachelor1-3 Yrs ExpFull-time

• Selling skills promote the product
• Responsible for delivering the secondary sales objectives of his assigned territory.
• Responsible for communicating FAB (feature, advantage, benefit) of products/technology to farmer end users and other stakeholders to create demand from farmer end users.
• Responsible for implementing sales and marketing programs to ensure product grounding and market share.
• Responsible for increasing profitability by creating a market for all products with an emphasis on Biologicals and Premier products.

Specific Duties and Responsibilities:

• Create demand from farmer end users to ensure product liquidation/grounding (POG) and market share
• Communicates FAB and value of product/technology to farmers and other stakeholders to create demand from farmers.
• Ensures achievement of secondary sales and growth objectives on a monthly, quarterly, semi-annual &/or annual basis.
• Organizes and establishes appropriate field activities to promote Biostadt products through :

1. Commercial Demo Plot – Average of 10 demos per month including cooperator selection, demo establishment, data collection, result and analysis, and utilization on promotion.
2. Farmer’s field day link to commercial demo plot: develops message and talking points, arranges and establishes field day, gets commitment from participants. MDR will be making at least 20 BLO/ Financers visits per month.
3. Farmer’s meeting: Average 8 farmer meetings per month: develops message and talking points, arranges and establishes meetings, gets commitment from participants.
4. Other farmer’s education program: develops a necessary program, arranges and establishes a program, and gets commitment from participants.

• Builds and establishes effective relationships with financiers and dealers to ensure timely product availability at the farmer’s level.
• Manages dealers/financiers/big landowners' orders, delivery, and inventory to ensure sales target achievement.
• Regularly prepares and submits secondary sales data reports.
• Reviews actual sales vs. target every month and applies corrective actions.
• Implements and monitors financier/dealer incentive program to ensure market competitiveness and to secure volume and POG and thereby ensure volume commitment.
• Ensures product liquidation monitoring and takes corrective action when necessary.
• Product positioning at an appropriate seasonal time at the Distributor/Dealer level.
• Recommends New Dealers/New Accounts to expand and tap the full potential of existing markets and expand into new markets (with proper credibility investigation and background check).
• Visits dealers, and farmers.
• Reviews sales promotional activities & takes corrective actions to liquidate the stocks at an appropriate seasonal time.
• Secondary sales & product liquidation monitoring.
• Product positioning at an appropriate seasonal time at the dealer level.

Forecasting

• Prepares monthly, quarterly, and annual secondary sales forecasts.
• In charge of sales forecast activity in his area of coverage (crop-wise, territory-wise, month-wise & area-wise).
• Prepares accomplishment reports, and travel expense summaries on a semi-monthly basis.
• Plans for caravans, demonstrations, and farmer’s meetings depending on the area’s needs.
• Submits target vs. achievement report monthly to TSE. 

• Graduate of Bachelor of Science in Agricultural
• With 0- 1 year of experience in the agrochemical industry
• Strong Technical working knowledge
• Area to be assigned: Laguna, Visyas, Bukidnon, Valencia, Benguet, South Cotabato