As a Digital Marketing Analyst with a focus on influencer marketing, you will play a key role in identifying, vetting, and managing influencer partnerships that align with our brand’s identity, customer demographics, and commercial goals. You’ll collaborate closely with marketing, brand, and sales teams to design and execute influencer campaigns that drive awareness, engagement, and conversions.

Key Responsibilities:

Influencer Discovery & Vetting

• Research, identify, and evaluate micro and macro influencers who align with our brand values, target audience, and campaign goals.
• Analyze audience demographics, engagement metrics, and past campaign performance to ensure strong brand-fit partnerships.

Campaign Strategy & Execution

• Develop influencer campaign briefs aligned with product launches, brand storytelling, and seasonal promotions.
• Coordinate content timelines, creative direction, and deliverables with influencers and internal teams.
• Negotiate partnership terms, rates, and contracts with influencers and/or their agents.

Performance Tracking & Optimization

• Monitor and analyze the performance of influencer campaigns using platforms such as Google Analytics, Meta Ads Manager, and influencer tools (e.g., CreatorIQ, Upfluence, GRIN).
• Generate performance reports, extract actionable insights, and iterate strategy based on KPIs (engagement rate, impressions, reach, ROI, conversions, etc.).

Relationship Management

• Build and nurture strong relationships with content creators to encourage long-term collaborations.
• Serve as the main point of contact for influencer communication and issue resolution

Requirements

Experience with Influencer Marketing

• Proven track record in identifying, vetting, and managing influencer partnerships, including both micro and macro influencers.

Strong Analytical Skills

• Ability to analyze influencer performance metrics (engagement rate, audience demographics, ROI, conversions) using tools like Google Analytics, Meta Ads Manager, and influencer platforms (e.g., CreatorIQ, GRIN, Upfluence).

Campaign Management Expertise

• Experience developing and executing influencer marketing campaigns, from writing creative briefs to coordinating timelines and deliverables.

Negotiation and Communication Skills

• Skilled in negotiating contracts and partnership terms with influencers or agents, and serving as a liaison between influencers and internal teams.

Relationship-Building Ability

• Strong interpersonal skills to build long-term relationships with content creators and manage ongoing communication and collaboration.

Please refer to job description.